Studies show that nearly 60% of Gen Zers would become an influencer if they had the opportunity to do so, writes Michelle Leder.
Ask anyone about their middle school years, and, unless they happened to be the popular kid, you’re likely to get an eye roll. Or worse. More than a few still carry the scars, including one 80-year-old woman I recently spoke to about her middle school experience. Although decades had passed, and she had gone on to lead a successful academic career, she could still recall with alarming detail how a group of mean girls had belittled her at the private all-girls school she had attended in Louisville, Kentucky in the 1950s.
I vaguely remember a mean girl of my own whose hair was always perfect and whose Guess jeans seemed to come straight from the dry cleaner with their crisp pleats. She and her circle of friends always sat at the same lunch table and mostly kept to themselves rather than mixing with the rest of us — none of us were cool enough.
For my son, it was different. Instead of facing a mean girl or boy of his own, he wound up with a social media influencer in his class who held sway over the entire grade. With more than 200,000 followers and a steady stream of glamour shots showcasing expensive designer clothing, limo rides and fashion shows, there were near-constant reminders that her life was infinitely more interesting than anyone else’s in the grade. They were being forced to compete with a popular Instagrammer for attention, it was hard, if not impossible, to teach effectively.
When I asked a school administrator about the impact this constant stream of glamourous photos had on these 13- and 14 year-old kids, she just threw up her hands. What was the school supposed to do if these posts were taking place outside of the school’s walls? At least in public schools, the Supreme Court has said that the First Amendment constrains what schools can do to penalize off-campus social media activity, and that students’ online behavior in their off-hours is primarily the responsibility of parents, not government officials. Even limiting phone usage in school — as a number of school districts across the country have either already done or have proposed doing — wouldn’t really solve the problem.
“All of these issues with social media are coming to a head right now and there’s wildly insufficient research,” Marc Berkman, CEO of the non-profit Organization for Social Media Safety, told me recently. “Traditional bullying used to stop at the end of the day. But now these influencers have outsized power that simply did not exist before.”
Middle school is complicated enough without all the extra pressures generated by having a social media influencer sitting next to you. If schools are unable to come up with a way to stop influencers from negatively impacting the school day, it then becomes up to kids like my son to simply not pay attention. From middle school science class, we know that a fire needs oxygen to burn. By not following or liking a student influencers posts’, kids might be able to change the equation and allow their teachers to focus on teaching instead of competing for their students’ attention.
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